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Australie : Yellow Tail porte plainte contre Bronco Wine
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Voici une compilation des sources d'information sur ce sujet :
La winery australienne Casella Wine, qui produit les vins de la marque Yellow
Authors: Paul Wagner, Janeen Olsen & Liz Thach
Foreword by Robert Mondavi
Long overdue, this comprehensive text provides an in-depth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa’s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it’s essential to a rounded college marketing curriculum, and necessary, and accessible, for winery owners and staff who lack formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published; and for dispirited wine marketers everywhere who feel like they’re herding alligators, this is a book that should give them plenty of ideas about how to navigate the wine-market swamp, and drive them to your brand.
“(In explaining) wine business principles such as marketing, strategy, finance and social responsibility, this book does an excellent job”-ROBERT G. MONDAVI
“…not only for students and professionals, …also helpful for wine enthusiasts seeking a deeper understanding of industry dynamics”-SAM BRONFMAN
ED: Wine Appreciation Guild (2007), 18x26 cm, 347 pages, hard cover
Author : Doug Pike
Doug Pike, the acclaimed cartoonist of the website of wine-czar Robert M. Parker, Jr., wields his rapier wit at the native inhabitants of the wacky world of wine in this collection of 100 of his best-loved works. Topics include (by chapter):Ben-Hermitage: The winemaker at work; The Merchant of Vinous: The retail experience; Silence of the Lambruscos: Wine fright; Beauty and the Yeast: The domestic front; Saving Private Rhine Wine: The Waiter's Dilemma; Lord of the Riesling: Wine and Life. Gone with the Wine is third in the series of bestselling wine cartoon books from the Wine Appreciation Guild.
ED : The Wine Appreciation Guild (07/2009), 21x18 cm, 106 pages, paperback
Author : Ted Murphy
A Kingdom of Wine - A celebration of Ireland's Winegeese charts the drinking traditions, wine-making and wine trading history of the Irish from pre-Christian times to the present day.
A collection of mainly Irish made wine artifacts and wine labels of Winegeese throughout the world enhance this colourful publication, along with quotations from poets who have celebrated wine throughout the years.
ED : On Stream (2005), 24x28 cm, 157 pages, hardback with jacket
Author : Tom Stevenson
A vintage reference that should be part of any serious wine-lover’s library, from three-time Wine Writer of the Year, Tom Stevenson.
If you are a wine connoisseur looking for the inside track on what's going on in the world of wine right now, this updated insider’s guide is essential reading. Find out all the latest wine news, with tips on investing wisely so you can snap up this year's best bargains and save money.
Top ten lists, hot tips, wine science and more make this a tantalising and robust read which will appeal to any serious wine drinker's palate.
Winner Best Wine Guide & Wine Book 2004 & 2005 and inducted into the Hall of Fame 2006 at the Gourmand International Awards.
ED: DK (09/2008), 10x19 cm, 351 pages, paperback
Tous les vins primés aux Sommelier Wine Awards (SWA), qui se tient durant la London Wine Fair (LIWF), seron
This precious hand-made Aromabar box contains 12 red wine aromas:
Red wine bouquets from pineapple to lemon.
The Aromabar box also contains a top quality and comprehensive brochure with explanations about the aromas and the wines associated with them. Discover which winessmell and taste of which aromas. become a wine connoisseur and gourmet with the Aromabar.
ED: Aromabar, 19 x 16 cm
L'Institut (à Londres) des Masters of Wine (IMW) et l'Australian Wine Research Institute (AWRI) ont
Author : Matt Skinner
How long does a bottle of wine last' Does expensive wine mean better wine? What are oak chips' Can I really drink red wine with fish? Does all wine get better with age? How long will an opened bottle of wine last' Aiming to answer such questions, this book helps you out with what to do next - how to choose and enjoy wine.
This book answers the 100 most commonly asked questions about wine. Some of the questions, such as do screwcaps mean cheap wine?, have short and simple answers; others, such as how do I taste wine?, have longer answers illustrated with photographs and illustrations. Like Thirsty Work, the book features photographs from several countries and has an innovative design to reflect Matt's refreshingly relaxed approach to wine.
ED: Mitchell Beazley (2008), 20x25 cm, 176 pages, hardback
La société chinoise Tonhwa Grape Wine Co., Ltd s’apprête à racheter 70% du capital de la winery canadien
This precious hand-made Aromabar box contains 12 wine faults aromas:
The wine faults from acescence to corked.
The Aromabar box also contains a top quality and comprehensive brochure with explanations about the aromas and the wines associated with them. Discover which winessmell and taste of which aromas. become a wine connoisseur and gourmet with the Aromabar.
ED: Aromabar, 19 x 16 cm
Author : Ned Halley
A wonderfully humorous collection of the lies and legends of the wine world.
Is it naff to take a bottle of wine to a dinner party? Are red wine and cheese really a match? Should you stick to the house plonk in restaurants' What’s so funny about wine? Is it the fact that we take it so seriously?
Ned Halley’s affectionately irreverent wine jaunt unearths some of the quaint histories and dark secrets of many of the world’s most famous wines. Instead of lordly suggestions for the cellar, here is vulgar advice on investing in wine for profit.
Wine and health also comes under the spotlight: is it good for us or bad for us' And then there’s wine criticism: are writers who tell you what to drink, and what not to drink, simply insane? There’s a look, too, at wine marketing: are the biggest-selling brands as good as the hype?
ED : Constable & Robinson (09/2009), 13x20 cm, 195 pages, paperback
This precious hand-made Aromabar box contains 12 white wine aromas:
White wine bouquets from pineapple to lemon
The Aromabar box also contains a top quality and comprehensive brochure with explanations about the aromas and the wines associated with them. Discover which winessmell and taste of which aromas. become a wine connoisseur and gourmet with the Aromabar.
ED: Aromabar, 19 x 16 cm
By Judy Valon & Roger Roberts
Appealing to aIl wine bibbers, this book will have you giggling and sorne pages will yield hilarity. But there is a valuable and informative message about descriptive wine terms and a factual overview of wine styles and wine etiquette. The aim is to educate in a humorous way with a touch of wickedness.
ED : WAG (2007), 14x17 cm, 96 pages, relié.
You can't hold all the wine information you need in your head, but with this handy guide you can be sure it is all available when you need it.
Oz Clarke: Pocket Wine Book 2008 has more information, more recommendations, more facts, figures, passion and opinion than any other comparable guide to wine. Completely revised and updated for 2008, the Pocket Wine Book includes full cross-referencing by country.
About the Author
Known for his phenomenal palate, irreverent style, accurate predictions and enthusiasm for life in general and wine in particular, Oz Clarke is Britain's most popular wine writer. He is the author of a collection of bestselling wine books – and his TV and radio broadcasts keep audiences spellbound and entertained. Oz has won all the top wine-writing prizes both in the UK and the USA and in 2006 he won the prestigious International Wine and Spirit Drinks Communicator of the Year Award.
ED : Pavilion (September 2007), 190x95mm, 344 pages, Hardback with jacket
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Formation au referencement Google
Formation au référencement par les spécialistes en référencement de Ranking Metrics : conférence le matin, atelier pratique l'après-midi.
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