Lead |
Thème : E-Marketing |
Définition
 Contact commercial abouti Description
 Un lead est une action particulière, déterminée par un annonceur publicitaire en fonction des objectifs d'une campagne. La particularité du lead réside dans le fait qu'il requiert une action volontaire du prospect, après qu'il ait été amené sur le site de l'annonceur.
Un lead peut donc prendre plusieurs formes, par exemple :
- L'obtention des coordonnées d'un internaute
- Une demande de devis
- Un double-click
Auteur
 Frédéric Laignel
 i-Comparateur
Définitions à consulter
 Nous vous proposons de consulter également la définition du terme suivant :
- Dynamic Advertising Reporting and Targeting (DART) : DART est à l'origine le nom de l'adserver conçu par la société DoubleClick. Ce nom désigne aujourd'hui tout une série de solutions technologiques développées par DoubleClick (solutions d'adserving et d'emailing notamment).
Actualité
- Lead by example
Lead by exampleenvoyé par buzzismedia
Vous en pensez quoi? Pour ma part je trouve que ce film fait passer un message très fort....[...]
- ISA SPEEDSURFING TOUR : Antoine Albeau and Karin Jaggi lead the tour after Fuerteventura event ...
August 5 : A great speedsailing event came to an end yesterday, with both event titles going away only by the last race. Finian Maynard (BVI. F2) had a clear event lead before the final day as Karin J[...]
- Bande-annonce : "Take the lead" ...
- Zellidja lead smelter company - SFPZ...
Zellidja lead smelter company (SFPZ)
Primary lead smelter of Mediterranean, Morocco
- Miner Xstrata faces lead lawsuits...
A SERIES of lawsuits is looming against Swiss mining giant Xstrata after blood tests around its Mount Isa operations revealed widespread lead poisoning among the children of the central Queensland town. The legal action over the alleged metal contamination in the Queensland mining capital comes ahead of the release next month of a Queensland Health [...]
- E-Lead Noahpad, un UMPC sous Linux de plus...
E-Lead est le dernier à se jeter sur le morceau de gâteau tranché par Asus avec l’Eee PC dans les UMPC avec un “Noahpad” qui devrait être dévoilé au CES. Comme de nombreux UMPC il devrait tourner sous Linux, plus précisément Ubuntu 7.10. Il pourra aussi tourner sous XP grâce à un processeur VIA C7 [...]
- Growing nano pine trees in Wisconsin...
University of Wisconsin-Madison chemists have accidentally created nano pine trees with trunks and branches. As said the lead researcher, 'At the beginning we saw just a couple of trees, and we said, 'What the heck is going on here?' They were so curious.' In fact, this could lead to an entirely different way of growing nanowires. The researchers think that it will give them 'powerful means to create new and better nanomaterials for all sorts of applications, including high-performance integrated circuits, biosensors, solar cells, LEDs and lasers.' But read more...
- Project managing director (mining) - french speaking...
Our client is an international leader in Cobalt mining. They currently have an excellent opportunity for a top mining professional to lead a challenging assignment in Africa.
Based in Cameroon and reporting to the board of directors, you will manage the development and operating activities of our clients mining project. This will include construction, production, environmental compliance, infrastructure and administration on site.
You will also lead/participate in the final project engineering, design and selection of construction contractors.
Our client offers a highly competitive international expatriate package.
- Traduction de ""Grace has brought me safe thus far and grace will lead me home. ""...
Traduction anglais-français de : Grace has brought me safe thus far and grace will lead me home.
- Ferrotoroidicity, key to faster hard disks'...
I bet that not many of you have heard about ferrotoroidicity. In fact, Google returns only 37 results about this concept as I'm typing this. In a nutshell, three forms of ferroic material are widely known: ferromagnetism, ferroelectricity and ferroelasticity. But European scientists have discovered a fourth form, which they called ferrotoroidicity. This phenomenon could lead to a new way to 'store data on atomic roundabouts.' As the lead researcher said, 'One could compare ferrotoroidic domains with roundabouts in, say, the UK and Germany where cars go around in clockwise or counter-clockwise direction.' Even if this discovery is very interesting, it looks like many years will pass before this ferrotoroidic effect can be used to manufacture faster and more reliable hard disks. But read more...
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Lead</a></p>
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